About us
Roots Volleyball Academy is a remarkable volleyball club based in Des Moines, Iowa, that has made its mark within just three years of its inception. With a commitment to excellence, we provide top-notch coaching that not only enhances players' skills but also nurtures their individual talents. As an affiliated member of JVA, Roots Volleyball Academy ensures a high standard of training and competition. What sets them apart is their unwavering focus on college recruitment, offering their athletes opportunities to showcase their abilities and secure a future in collegiate volleyball. More than just a club, Roots Volleyball Academy is deeply rooted in fostering the growth and development of each athlete's unique gifts, making it an exceptional choice for aspiring volleyball players.
Mission & Philosophy
RVA is driven by the goal to make it about the kids and families, with a mission to create a positive growth culture, enhance the athlete experience, achieve sustainability and drive community engagement. Their core philosophy centers on "rooted in growth and development of individual gifts in our athletes, sharing the passion for volleyball through strong culture and family."
Program Structure
The academy offers competitive volleyball programs for multiple age groups, from 10U through 18U. They conduct structured tryouts during the summer (typically in July) with both main and alternate dates to accommodate scheduling needs.
Development Approach
They are "dedicated to planting the seed for strong roots and nurturing growth," emphasizing both athletic development and character building. The organization focuses on developing volleyball skills while fostering resilience, teamwork, and personal growth both on and off the court.
Community & Culture
RVA emphasizes creating a family-like atmosphere and strong club culture. They position themselves as a growing organization that aims to expand their offerings for families and athletes as they develop.
Primary Objective
Excellence & Differentiation
- Position RVA's website as one of the most outstanding and distinctive volleyball club platforms in the market
- Create a digital experience that distinguishes us from traditional volleyball club websites through innovative design and exceptional functionality
Athlete Recruitment & Engagement
- Develop an engaging, aesthetically superior platform that attracts and captivates potential athletes
- Implement highly functional and intuitive user experience design to facilitate seamless navigation and information discovery
- Create compelling digital touchpoints that inspire prospective members to join our program
Visual Impact & Brand Experience
- Deploy dynamic, high-impact imagery that captures the energy and excellence of our athletic programs
- Design a visually stunning platform that exceeds user expectations and creates memorable first impressions
- Establish a distinctive visual identity that reflects our commitment to excellence and innovation
Strategic Business Development
- Leverage superior design and functionality to attract potential marketing partnerships and sponsorship opportunities
- Utilize the website as a powerful business development tool that demonstrates our professional standards and market positioning
- Create a platform that showcases our organization's quality and professionalism to potential business partners
Community Building & Growth
- Drive significant increases in digital engagement, including followers, subscribers, and community members
- Build a robust online community that strengthens brand loyalty and extends our reach
- Implement features and content strategies that encourage ongoing user engagement and return visits
Member Value Enhancement
- Provide exceptional digital experiences for current members through superior site design and usability
- Create a platform that serves as a valuable resource and communication hub for our volleyball community
- Establish the website as an integral part of the member experience that adds tangible value to program participation